CANADA: The New Workplace Safety Ads are Revolting. That's Why they Work
written by Joe638NYC
at Sunday, December 16, 2007
The WSIB campaign also features print and outdoor ads with similar themes. And there's a series of radio ads, one of them featuring screeching tires, screams and a theatrical voiceover about how a speeding delivery driver could have prevented the funerals of a mother and child.
Many people find the ads unsettling, distressing and even offensive. Last week, WSIB chairman Stephen Mahoney revealed that 60 per cent of e-mails received since the latest campaign was launched have been critical. Transit authorities in Mississauga, Windsor and Hamilton have rejected WSIB bus-shelter ads because they are too graphic.
Full Story at www.ubcnewsroom.com
January 12, 2008 at 12:45 PM
Thank you Anonymous, I will be sure to keep an eye on these videos, please bring back more info if you come across it